This is the season for a lot of tenth anniversaries on the World Wide Web. Yahoo is building a micro-site to look back at the last decade, and for sometime Mark Cahill and Thorne Sparkman and I have been discussing how to best mark this milestone in Reel-Time history.
So, I thought I’d start putting down some memories and add to them as time goes by. We’ll probably do something on the site around April when we opened our doors.
I kick myself for not saving the earliest files that comprised Reel-Time. Here’s my memory of how it transpired.
In the beginning was the name Real-Time. It was to be the name of an online news project to be run by me and funded by Mitch Kapor, the founder of Lotus. Mitch was my Internet mentor in the early 90s when I was a technology reporter for Forbes Magazine. He had the first commercial net connection in the state — a T1 line from his Cambridgeport office to Software Tool and Die, the first commercial ISP which was based in Brookline. Mitch invited me to his office and showed me some of the pre-Web Internet technologies such as WAIS, Veronica, Archie, Gopher and USENET. I had been an online community geek beginning in the mid-80s, had really first experienced the first community at a Grateful Dead BBS called "Brokedown Palace" where Deadheads posted lists of their bootleg collections and arranged trades of 90-minute Maxell tapes. That led to the WELL, the first big online community based in Sausalito, California.
Well, in the summer of 94, when the first Mozilla browsers were making their appearance — this is pre-Netscape — Mitch thought it would be cool to re-invent journalism with a real-time news service. So we named it Real Time — an engineering term used to describe things that take place now, as you observe them.
In late 94 MCI launched one of the first attempts to build a Yahoo-like portal, a long-dead thing called InternetMCI. They hired a guy I knew from my reporting named Chris Locke to edit a series of columns on the future of media in an interconnected world. I wrote about the likely effects of the Internet on journalism and predicted that it would be a triumph of niches — focused little sites that addressed the passions and needs of people into stuff like fishing, but even more focused, saltwater fishing, and even more focused than that …
Saltwater fly fishing.
So I talked about a hypothetical website for saltwater fly fishermen — and borrowing from Mitch Kapor — changed the name Real Time to Reel Time. I fired up my scanner and actually made a logo for this theoretical site by
scanning a fly reel, not a picture of a fly reel, but an actual fly reel.
For eight weeks I described the building and model behind this niche site. People would post reports of their fishing exploits wirelessly, exchange reviews of tackle and flies, and the editors would provide great feature articles all about fly fishing.
In early 1995, while I was working in New York City, a friend who was working at CNET — www.news.com — told me to get in touch with a guy I had gone albie fishing for the previous summer. Thorne Sparkman. Thorne was also working in New York at Time Warner Electronic Publishing, hosting chats on CompuServe with authors. I called him, invited him out to dinner — raw fish appropriately enough — and over inagi and uni, told him I wanted to build a website based on the concept I developed at InternetMCI.
Thorne was into it. In March he came to the Cape and together, in my house in Cotuit, we started building the site. It was totally focused on Cape Cod and emphasized the FishWire — a weekly report of fishing activity around the Cape and Islands.
Thorne knew a programmer who installed a primitive bulletin board system for discussions called HyperMail. It was designed to archive email discussions into threads sorted by date and subject. We never could figure out how to sort them by date.
We threw our doors open in April, just in time for the arrival of the first schoolies. Reel-Time was born.
I don’t know why we put a hyphen in between Reel and Time, but boy did we regret it later on. Somebody selling alarm clocks that looked like fly reels registered it and siphoned off a lot of our traffic. I also regret that we didn’t spend the bucks and register obvious domains like Striped Bass and Bluefish and stuff like that, but once Reel-Time was launched, there was no looking back.
to be continued ……