Last week I gave a little history lesson into the early days of online fishing news, especially on the Internet. I talked about USENET and alt.fishing and rec.outdoors.fishing, the flyfish listserv at U. Kentucky and SALT-L. This week I'll talk about the rise of the web and the first sites that jumped into the new medium in the early and mid-90s. First a quick, quick history of the world wide web.
Online communication was text-based up until 1993-94. The Internet, CompuServe, The Source, The WELL ... all were just words and one moved around by typing commands such as GO and POST. There was no "clicking" on icons, buttons, or other navigation aids. You had to learn the specific instructions and type them in to get anywhere. This state of affairs tended to keep out anyone but the geekiest users, and so online fishing communities tended to be small and populated by people with engineering, academic or scientific backgrounds.
In the early 90s, the government announced that it would no longer be funding the maintainance of the Internet through grants to the National Science Foundation, and that it would begin to allow commercial useage. Prior to that, only universities, military installations, and scientific institutions could use the Internet. In the early 90s, the door was opened to the first commercial or "com" accounts (dot.com refers to commercial), and corporations could use it, as well as individuals. The first internet service provider for the public was based in Boston -- World.com at Software Tool and Die.
Around the same time, an American researcher working in Geneva, Switzerland -- Tim Berners-Lee -- developed the first protocols for what has become known as the world wide web. The WWW was initially text only, but permitted anyone to be a web site and encode links in documents that would lead to other websites. A few versions later and graphics could be included.
The result is one of the biggest revolutions in communications history. Instead of typing "go" one could click on a button that said "go". That's it. That's why the Web changed the world. People rather click than type. Well, partially.
The first fishing web sites that were more than an engineer's pictures of his trout, were the Virtual Fly Shop, which was developed by a pair of users from the Flyfish LISTSERV, Lou Bignami's Fine Fishing Magazine, Web Masters International (WMI), and Reel-Time: The Internet Journal of Saltwater Flyfishing.
There are many others of course, but the critical first year was the spring of 1995, when sites such as this one began offering discussion forums, or bulletin boards, which attempted to duplicate the community structures that began on USENET and in the email listservs.
We started off with a very simple system called Hypermail that was designed to archive emails to a listserv into a web-navigable format. Our founder, Thorne Sparkman, who worked at Time-Warner Electronic Publishing, paid a programmer to install and modify Hypermail for us. We launched it in the summer of 1995, and had multiple forums for different geographical regions and topics. Our intent was to provide a service, but to focus on publishing these fishing reports and feature articles about fly fishing. Little did we know that the tail would wag the dog.
I was the moderator and administrator of the first system -- now fondly remembered as BBS-5 after the name of the file where the community lived. I would flush the system into an archive at the beginning of the month, and start the new forum with instructions such as:
"Welcome to the latest installment of the Reel-Time New England BBS.
Regulars to this forum can ignore these instructions, but if you are new, here are some simple tips.
The sort-by-date function is broken, always has been, always will. Therefore
PUT THE DATE OF YOUR POST IN THE SUBJECT BOX!!!!
This makes life much easier for everyone who wants to see what's new and what's not.
Second rule: PRESS POST MESSAGE ONLY ONCE!!
Don't worry, your words are being written to the server. Press the button four times and guess what, your post will be written four times and you will look like a dolt. Don't look like a dolt. Press the button once and be patient. As more messages are written, the posting process takes longer.
Third rule: Eat your peas and sit up straight and don't try to sell stuff in here. Reel-Time depends on advertisers who pay their bills, people trying to slip in a freebie for their guide service, miracle lure, or naked bait girls want to meet you website get away with it once. only once.
This forum will go until it gets too big to handle, at which time it will archived.
Have fun, tight lines, and happy posting ... "
Ah, the good old days. The problem with our Hypermail system was the lack of moderation tools. This meant that someone could log on, post a nasty message, and claim that Ronald Reagan wrote it. There was no way to block idiots, kills posts (easily), and maintain order. Chaos was inevitable as more people flocked to Reel-Time. Finally, by 2000, Reel-Time was in crisis.
Next week, I'll talk about the Mutiny of 2000 and Reel-Time's renaissance.
Keep those reports coming!