It seems this is running roughly the way a few threads have previously... pitting mail order vs. the local tackle shop. The 40 percent off is great if you are a member of "fly buy" and willing to take a chance that there will be enough of a demand to get the Lamson at the "unbelievable" price. But...let's just say a local shop throws in a few extras....then you are back at about the same price. Which place is going to treat you better with a little personal attention? I'm all for saving as much $$ as possible...then I can buy something else! :)